Specialist Diploma in Digital Marketing and Analytics
Institution: Singapore Polytechnic (SP)
Program Type: Specialist Diploma
Field/Skills tags: Analytics
Nett Fee After Subsidies (Singaporeans): $0
Full Time/Part Time: Part time
Introduction:
The marketing and retail landscape changes rapidly, generating talent gaps for skilled digital marketing professionals both at entry level positions as well as with existing industry practitioners. In addition, social media is one of the fastest growing industries in the world and it has become a powerful marketing, branding and communication channel. Companies use social media to engage and build relationship with their customers, to establish their brand and increase their brands' visibility. These advancements have brought about talent gaps for skilled digital marketing and analytics professionals.
Course Objectives:
The course is designed to facilitate life-long learning and bite-size acquisition of digital marketing and analytics skills to responsively meet the needs of working professionals. At the end of the course, the students will be able to:
Understand and apply varied digital marketing strategies to different business models in reaching overall marketing objectives.
Explore the many possibilities of Digital Marketing in streamlining business processes, support overall marketing objectives and to add brand value to an organization.
Equip students with the skills and knowledge to analyze and optimize website performance with the use of web analytics software and methodologies. Students will learn to develop, optimize and execute search engine marketing plans and campaigns. Drive strategy for search engine marketing initiatives ensuring that revenue, budget, ROI and other business goals are met.
Equip students with online tools and social media outreach for viral marketing and to foster interaction, engagement and discussion regarding the company's products and services.
Analyze unstructured textual data on social media platforms to gain insights to support business decision making as well as provide recommendations.
Suitable for:
This course is suitable for working adults in any industry who wish to pick up specialised skills and knowledge in digital marketing and analytics.