In a data-driven economy, the ability to make better decisions, create value and develop a sustained competitive advantage using data analytics techniques, is imperative. The SMU MITB Analytics (AT) track is Asia's first professional masters programme to meet the ever increasing demand for well-trained data analytics professionals.

Co-designed by leading global and regional sector firms from hospitality, tourism, supply chain, retail, healthcare, public sector, banking and telecommunications, it promises a systematic understanding and application of the end-to-end data analytics processes to answer key business questions. With businesses keen to leverage the power of data analytics, it is no longer a choice, but a necessity for business survival and growth.