Just how big is Big Data? It is massive! Did you know that Amazon uses big data to start the product delivery process even before the customer clicks on 'buy'? Or that top football clubs analyse opponent data to gain a competitive edge? That's just the tip of the iceberg. Being a Big Data & Analytics (BDA) student gives you the competitive edge to harness the real power of data analytics and turn you into the go-to person organisations consult to unlock their true potential.